Operator led retail scale for CPG brands.

Built in the field.

I started in CPG before graduating college.

0 to 30,000 stores. Leading retail sales at Perky Jerky.

Since then, I’ve invested in CPG brands and led retail sales from first stores to national distribution.

I work with a small number of brands at a time, from pre-revenue to $30M+, focused on winning in retail.

Lineal Champ is me. I’m involved every day and accountable for the retail plan.

I run your retail sales operations end to end, with category reviews and account management tied to the growth plan we set together.
I build your broker network or step into the one you have, drawing on 17 years of relationships across channels and stages.
I work out where to sell and how to get there, with pricing and distribution that work for the brand and its retail partners.
I work through sales forecasts and promotional support for each account. The expected volume needs to justify the spend so we can move units and protect margin.
I bring in proven ecom partners and stay involved so the online business and retail plan work together.
I help you give the board and investors an honest read on retail: what’s working and what needs more work.

From people I’ve worked with.

“Zach was one of our most valuable early advisors at Liquid Death. He was a key voice in helping us navigate our first big launch into retail.”

Mike Cessario, Founder/CEO Liquid Death
"Zach is rock solid, deeply knowledgeable, and fully invested. He’s the kind of person you want in your corner."

Stefania Dilettoso, Founder/CEO Dilettoso Foods
“Zach brings a unique view on growth across the entire landscape from sales to R&D to the board and knows how to make it all click.”

Doug Helbig, CGO, Green Spoon
Having worked with Zach across several brands, I've seen first hand his ability to bridge the gap between retail and e-commerce

Kody Nordquist, Founder/CEO Nord Media

In boxing, the lineal champion is the fighter who beat the champion before them.

In CPG, every category has a brand to beat. I look at how they got there and what it would take for another brand to pass them.